Facebook is a social platform, but YouTube ads for real estate is better. People go there to see what s going on and catch up with friends and family. YouTube, on the other hand, is a search engine. It s intent-based, and people go there to be entertained or educated. So, what does this mean for us? […]

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Do you use your personal Facebook page to market your sphere of influence? Did you know that only 1 in 5 of your contacts will see any given post? But don t give up on the platform just yet. You can reach the majority of your database on a regular basis by creating a dedicated Facebook […]

The post How to Use Facebook Groups to Market Your Database with Jen Burns appeared first on Your Marketing Dude.

If you re willing to design a real estate brand that s way, way outside the box, you re going to repel some folks. When I started the Dude brand, I was accused of being unprofessional. And The Mortgage Geek got the same kind of hate early on. But if you re willing to stick with it, stay true […]

The post Authenticity, Media & Branding Into Client Attraction with Sean Cahan appeared first on Your Marketing Dude.

So, you want to break into the luxury real estate market, but you don t come from money. How do you build a sphere of high-net-worth individuals (HNWI)? How do you market yourself as a high-end agent? And what kind of video content can you create to target that niche? Brian Loebker is an accomplished real […]

The post Creating Video Content for the Luxury Market: Is It Different? with Brian Loebker appeared first on Your Marketing Dude.

We do business with the people we know, like and trust. But what if you don t KNOW anyone? What if you re brand spanking new to an area, and you don t have a sphere of influence to market to? How do you break into a new market and build a database stat? Paige Schulte is a real […]

The post How to Break into a Market WITHOUT a Sphere of Influence with Paige Schulte appeared first on Your Marketing Dude.