The average person is bombarded by FIVE THOUSAND marketing messages every day, yet we recall very few. So, how can you provide RELEVANT content that your audience will remember? How do you build a relationship and stay top-of-mind so that when people need your expertise, they think of you? How do you market your database without [...]

Let s say you have 100 people in your database that list of close friends and family you would invite to your wedding. Statistics tell us that 10 to 15 of them are moving this year. And all 100 KNOW someone who is moving. But they can t refer you unless they remember that you are an agent [...]

Are you walking away from online leads because they aren t ready to buy right now? If so, you are missing an opportunity. What if you treated those prospects the same as your friends and family, your professional network and your past clients? What if you applied relational marketing to your online leads and used branding [...]

You know that referral marketing is a powerful way to grow your real estate business. In fact, 80% of people prefer to make purchasing decisions based on the recommendation of someone they trust. But if you are cold calling the people in your network to ask for referrals, you are doing it wrong. A referral [...]

When it comes to geographic farming, a lot of agents make the mistake of scaling first: They invest a lot of time and money reaching out to ALL of the homeowners in a particular neighborhood and then sit back and wait for results. But wouldn t it make a lot more sense to test an area [...]

While the foundational principles of marketing do not change, the tactics and tools we use to generate business do. And at the moment, Facebook ads provide an extremely effective way to identify and target potential clients. So, how can real estate agents leverage the social platform to sell properties and grow a thriving business? Grant [...]

As the real estate game gets more and more competitive, branding becomes more important than it s ever been. How do you differentiate yourself as an agent? How do you define the core attributes that set you apart? And how do you communicate your brand story consistently in order to attract business? James Wong has six [...]

If what makes you different is something that you re writing a check for, then there s nothing different about you. Are you buying your audience from a third-party platform like Zillow or Facebook? If so, you are putting yourself in a difficult position for two reasons: 1) That audience can easily be taken away from you [...]

Most of us are attracted to real estate because we want to help people buy and sell their homes, not because we are interested in accounting or tracking ROI. But if you want to build a thriving business as an agent, a certain level of business management and financial literacy goes a long way in [...]

Referring a client to another realtor can be a hassle. You want to be certain that the agent will take good care of the client and remember to send the referral fee your way when the transaction is complete! But if you do it right, realtor to realtor referrals can be a core component of your [...]