As the real estate game gets more and more competitive, branding becomes more important than it s ever been. How do you differentiate yourself as an agent? How do you define the core attributes that set you apart? And how do you communicate your brand story consistently in order to attract business? James Wong has six [...]

If what makes you different is something that you re writing a check for, then there s nothing different about you. Are you buying your audience from a third-party platform like Zillow or Facebook? If so, you are putting yourself in a difficult position for two reasons: 1) That audience can easily be taken away from you [...]

Most of us are attracted to real estate because we want to help people buy and sell their homes, not because we are interested in accounting or tracking ROI. But if you want to build a thriving business as an agent, a certain level of business management and financial literacy goes a long way in [...]

Referring a client to another realtor can be a hassle. You want to be certain that the agent will take good care of the client and remember to send the referral fee your way when the transaction is complete! But if you do it right, realtor to realtor referrals can be a core component of your [...]

Wouldn t it be nice to build trust with potential clients before you ve met in person? To have instant rapport with people at an open house or community event? To maintain a connection with your database without coming off as the cheesy realtor ? Kyle Whissel has found a way through video, becoming the Digital Mayor of [...]

If you re an ambitious solo agent who s used to doing it all, it can be difficult to consider delegating some of those tasks to someone else. But if you really want to build and scale a thriving real estate business, learning to let go and lead a team is crucial. Misti Bruton is the Broker-REALTOR [...]

Success in real estate comes from seeing yourself not as an employee, but as a business owner. If you come at the profession with the mindset of a CEO and a willingness to give up some control, it is possible to scale up quickly and build a massive expansion team that generates seven-figure revenue on [...]

Without a doubt, you have heard the terms cryptocurrency and blockchain technology, but you may or may not be aware of how these innovations function or their potential to disrupt the real estate industry. What are the benefits of storing real estate data on the blockchain? How might the blockchain transform the way real estate [...]

As the real estate industry gets more and more competitive, agents and brokers must find ways to stand out especially in markets where inventory is tight and there are many more buyers than available listings. How do you get creative and hunt down listings that are not on the MLS? Are there unique ways to work [...]

That s the thing that so many agents can t do. They can t justify why they re worth 6%. An agent asking for 6% that s not worth it does more damage to our industry than an agent doing it for 4% and providing good 4% quality service. Supercuts they don t suck it s just a different model. Walk into any McDonald s [...]