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In 5 years, will your MSP be on top or heading toward extinction? In this week's episode, Bob Coppedge, CEO of Simplex-IT, emphasizes the need for MSPs to continuously evolve their business strategies and adapt to the constant changes and innovations in the industry. He also shares a unique marketing strategy that most MSPs overlook—probably because it takes time to get rolling. But once going, it's a lead generation machine.

Chapters:
0:00 - Intro
1:35 - Hybrid delivery model
13:51 - Being flexible for your clients
24:00 - Your MSP must be evolving
38:03 - Handling fear or optimism around AI
46:44 - His marketing secret
52:44 - How to know when to adapt
56:16 - MSP Titan Questions

🤝 Connect with Bob: https://www.linkedin.com/in/rlcoppedge/
🤝 Connect with Damien: https://www.linkedin.com/in/dstevens

📺 Watch on YT: https://www.youtube.com/channel/UCbzzyR7yX9l9XQaZCBp0v0g