The most frustrating loop in church creative is pouring hours into a design or video, only to hear "something's off" or "I don't like it" with no explanation. It's usually not stubbornness - most pastors just don't have the language to explain what they're reacting to - and today, we're going to fix that.

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Table of Contents:

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0:00 - Intro

3:06 - "I Don't Like It" Is A Symptom, Not The Problem

4:26 - Most Churches Have Never Defined Their Voice

8:02 - The Solution Is 8 Words

12:35 - Now You Have A Measuring Stick

20:58 - This Also Solves The "Conflicting Feedback" Problem

22:16 - Share It With Everyone

IMPORTANT LINKS

- Why Your Church Only Attracts One Type of Person: https://youtu.be/k7ZZD_F9dn4

- WordHippo: https://www.wordhippo.com/

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