Your Path to Publish

You're scrolling through social media and see fellow authors celebrating their bestseller status, and you wonder, how many copies do you really need to sell to be considered a successful author?

In today’s episode, we dive into the real numbers behind book sales, how to measure success as an author, and why book sales alone aren’t the best indicator of your book’s impact.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• The hidden stats behind average book sales and what they mean for your success
• How to define success for yourself beyond just book sales
• Why your book’s impact goes far beyond the number of copies sold

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Finding trustworthy and effective resources to help with your author journey can be overwhelming, especially with so much noise in the marketplace. In this episode, I dive into how to identify reliable resources, sift through the options, and find the best fit for your goals as an author.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How to evaluate author resources and service providers
• Tips for identifying trustworthy platforms and support based on your genre and goals
• Recommendations for specific author resources, including Kindlepreneur and BookBub

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Do you have a book idea that’s been swirling in your mind, but you're unsure if it's worth the time and effort to write? How can you know if it's the right project to commit to?

In this episode, I introduce you to a favorite writing exercise that will help you test your idea and decide if it’s something you want to pursue further.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How to use the "flash write" exercise to gauge your interest in your book idea
• Key questions to ask yourself during the process to determine if your idea has enough substance for a full book
• How this exercise can reveal your writing process and help you develop more content

Tune in next week for a discussion on legitimate author resources that are relevant for today’s market.

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For many authors, the dream of publishing with a traditional publisher is appealing due to the expertise, guidance, and prestige it offers. However, many authors find themselves disappointed when their experience doesn’t meet their expectations.

In this episode, we dive into why this happens, what you need to know when working with a traditional publisher, and how to set yourself up for success.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• The reality of what traditional publishers offer and what they expect from you
• How to align your vision with your publisher's to avoid common pitfalls
• Tips for taking ownership of your book's marketing and success

Stick around until the end of the episode for a discussion on the pros and cons of traditional versus self-publishing.

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What if you could make a living solely from your book royalties by cutting out the retailer and earning 50% more per sale? 

What if you had the contact information of everyone who purchased your book?

In this episode, we explore how self-publishing through your website can lead to higher margins, stronger connections with readers, and more control over your book's success.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• The benefits of selling your book directly through your website
• How to leverage self-publishing platforms to increase your profits
• The potential trade-offs and how to overcome them for a smoother process

Stick around until the end of the episode for a discussion on the pros and cons of traditional versus self-publishing.

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Are you struggling to finish your book? Getting feedback that your manuscript is missing something? 

It might not be a bad book but a blind spot based on your thinking style.

In this episode, we explore how understanding your thinking preferences can help you become a better author and enhance your book's impact.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How thinking styles influence your writing and what might be missing in your manuscript
• Ways to identify and leverage your thinking preferences to improve your writing
• Tips for balancing different thinking styles to connect better with your readers

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Your book needs a great subtitle to create excitement and lead readers from the subtitle to the description and finally to purchase. 

This is especially crucial for non-fiction authors aiming to engage their target audience.

In this episode, we dive into how to craft compelling subtitles that promise value and entice readers to pick up your book.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How to create engaging subtitles that capture attention and convey your book's promise
• Different approaches to crafting effective subtitles
• Tips for combining subtitle strategies to maximize impact

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Have you ever heard the phrase, "Don't judge a book by its cover?" The reality is that people do, and your book title is crucial for grabbing attention.

In this episode, discover how to turn a bad book title into a great one, ensuring your book resonates with your audience and stands out.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• Why a compelling book title is essential for non-fiction authors
• Different approaches to crafting an impactful book title
• Tips for ensuring your title is searchable, clear, and attention-grabbing

Stay tuned for the end of the episode, where I'll answer a listener-submitted question on launching a book.

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Connecting and building trust with your audience is crucial for any author, especially when selling advice-driven content. Knowing your ideal reader is key to success.

In this episode, we cover the six common mistakes authors make with their ideal readers and how to avoid them to connect better and build trust.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How to identify and focus on your specific ideal reader
• Strategies for meeting your readers where they are
• Tips for simplifying your message and positioning yourself as a guide

Stay tuned for the end of the episode, where I'll answer a listener-submitted question about getting started with your book marketing.

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Do you ever feel like you’re not good enough to write your book? Wondering who will listen to you or if you have enough credibility?

In this empowering episode, we dive into the common experience of imposter syndrome among authors and share powerful mindset shifts to help you overcome it and thrive in your writing journey.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How to reframe imposter syndrome to boost your confidence and motivation
• Practical strategies to recognize and counteract self-doubt
• The unexpected benefits of imposter thoughts and how they can enhance your work

Stay tuned for the end of the episode, where I’ll address a listener-submitted question on author branding.

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Liked this episode? Share it and tag us on Instagram @juxtabk

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