The buzz! themuse.com "Social media can also be a powerful tool for your professional life…build your personal brand, grow your network, establish yourself as an expert in your field, or give prospective employers a glimpse into your personality. It can also be full of pitfalls. More employers…check candidates' social media profiles before hiring…screenshots of status updates and tweets mean your electronic words can live forever, even if you delete them later…not just your own posts—your activity, including those stealth "likes," can come back to haunt you, too… every post you've liked, commented on, or shared, in addition to any posts you're sharing to your feed." digitalmarketinginstitute.com "Creating a personal brand on social media isn't easy… not about what you look like or where you live, it's about what you stand for." We'll ask Ashley Welch, Stuart Paap, Loic Simon and Sylvie Lachkar for their take on Personal Social Brands: Helping or Hurting Career, Business, and Life?