Patrice Poltzer is a Gracie-award-winning journalist and former TODAY Show producer who parlayed her media and storytelling expertise into forming Patrice Poltzer Creative in 2016, a New-York based video storytelling agency. In this episode of The Storytelling Lab, Patrice shows how big brands try to emulate small businesses and why small businesses should realize that and focus on the long game instead of viral hits.

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