In response to a pair of experiences Adam had in Napa Valley recently, he and Zach propose that wineries focus much less of their guest experience on wine education and inundating the guest with information, and much more on just pouring them the wine and getting out of the way. The notion that most tasting room visitors are there to be educated was perhaps never particularly true, but certainly isn't at the moment. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.

Zach is drinking: Fords Gin Freezer Martini

Adam is drinking: Dead Sea at Miss Ada

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