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We reflect on our trip down to YouTube Health at google YouTube HQ in London in early 2023. Lots to learn from all the exciting people we met including Google staff, NHS clinicians and managers, Royal College reps and fellow clinician and patient creators.

YouTube Health - “Information as a determinant of health”

Are YouTube handling their responsibility as the first port of call for health information for much of the public?

Find out…

Also, please do check out Andy’s Substack article about the YouTube Health Event London 2023

https://drawfoster.substack.com/p/youtube-health-london-event-january 

00:00 YouTube Health 23 introduction & first impressions

04:05 Thoughts from Google, YouTube & Alphabet companies

- Google as the front door to health systems

- Valuing health content creators

- YouTube Shorts

- Combating misinformation & supporting access to good quality information

- Source information panels

- Health topic shelves

- Crisis resource panels

13:30 Thoughts from NHS organisations & Royal Colleges

- Flagging approved content & accrediting credible videos & sources including clinicians and individuals

- The phenomenon of “mass social media-induced illness” & TicTok ticks

19:00 Creators - patients & clinicians

- The responsibility of being responsible

- Niching down vs general information

- Thumbnails & outsourcing & avoiding burnout

22:28 Final thoughts

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