Yasmine Ghoniem is the Director of YSG, a Sydney based studio known for their gutsy and adventurous interiors.

In this episode, Yasmine and I discussed:

• The marketing decisions that have helped YSG become one of Australia’s most popular and recognised design brands in less than two years.
• Why Yasmine invested heavily in highly customised branding and website design, even though her clients still primarily come from word of mouth.
• The steps the studio takes to get their projects published, and why it's important to take a broad and varied approach to publicity.
• How Yasmine has been offering advice on an hourly basis through a new platform called The Expert, and why she believes it’s important to make design advice available to more people.

If you’d like to learn more about YSG, you can visit ysg.studio or follow them on Instagram at @ysg.studio.

If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects and book a 30-minute gifted consultation to discuss your firm's marketing situation.

This episode was supported by Bowerbird. Bowerbird makes it easy to submit your architecture to magazines, newspapers and websites. Visit Bowerbird.io to learn more.