Yvon Chouinard is a philanthropist, conservationist, climber, fly fisher, co-founder of 1% for the Planet, and founder of Patagonia. He has played a vital role in shaping the landscape of the entire outdoor community for over 40 years. He was named one of the “100 Most Influential People” by Time Magazine in 2023. He has authored numerous books such as Let My People Go Surfing, Simple Fly Fishing, and his latest book, Pheasant Tail Simplicity, co-authored with Craig Mathews, founder of Blue Ribbon Flies, and Italian angler Mauro Mazzo, is available in Octboer 2025. Chouinard finds clarity and a Zen-like perspective on tying flies that are simple in form, such as the Flymph, but are highly-effective with the proper technique and presentation.

“For me . . . perfection is achieved through simplicity, instead of complexity. If you can get your technique down to absolute simplicity by replacing all of that material with knowledge, it’s really satisfying . . .” –Yvon Chouinard