HOW have I not paid attention to zara ski before now???? what started as a random photo of the new zara ski store appearing on my feed has led to a deep dive on why zara is suddenly trying to break the skiwear market, why their obsession with aesthetic over quality is kinda dangerous and an overarching analysis on fashion's efforts to get into sportswear - hope you're just as intrigued as I am!!!!🫶 thanks sm for watching - pls like, comment and subscribe xx🤍 follow me on tiktok / insta / threads: katieerobinson_🎧 podcast: refashioned (Spotify & Apple)💌 substack: katierobinson.substack.com🖇 or go to my linktree: linktr.ee/Katieerobinson_📮 business email only - katie.susfashion [@] gmail [dot com](pls note i only work with sustainability-focused brands!!)⏱️ TIMESTAMPS:00:00 hiii00:50 introducing zara ski & zara ski store

02:36 reactions to the zara ski collection

04:56 zara's pivot to higher prices

05:48 analysing the zara ski collection

06:47 deep diving their quality

09:36 SKIP TO THIS PART IF U WANT x

10:25 the success of zara ski

11:36 fashion & skiwear

12:15 why is fast fashion pushing skiwear?

13:35 is zara ski unsustainable? final thoughts

15:02 byeee