Marketing has become both sides of the brand; the creative and the analytical. How do companies better align themselves with what the consumer wants to hear? How do leaders go about recruiting for the brand of the future? How do businesses strategize and develop faster? On this episode, Bob Evans shares his career journey, and also talks about The Cloud, channel conflict, multichannel marketing and the other facets of modern business.

To be a winner all you have to do is care about stuff, get in there, fight, try, love it and not be afraid to do things different. -Bob Evans

Takeaways

At the start of the show, Bob shared on his life, love for writing, and passion. He also shared on the impact his mother had on him. We also discussed the story behind the name of the podcast, Legends and Losers. He shared on his work at Oracle and the wisdom Larry Ellison shared with him. We went on to share on changing business models, channel conflict and what’s coming in tech and business. We also talked about how changes in business have impacted the hiring requirements in finance. Bob also gave his view on being and legend, “it’s how you think, how you behave, how you believe and tap into that well of courage, confidence and fearlessness people have and go and do something with it.” Towards the end of the show, we discussed the importance of timing, and how technology has changed the conception of time.

Bob also shared insights on:

Legendary innovators not only position themselves by evangelizing a problem and designing a new category, they also reposition the current paradigm. This requires fearlessness, fighting for those ideas and being willing to take some slams for them. The best companies are able to go further by erasing what they think of themselves internally, and rebuilding to match up with what the customers want to hear, and the problems they want solved. That’s what will make you a magnet for brilliant people and loyal customers.