December 22, 2017

005: The Influencer Effect: How To Grow Businesses – Tom Augenthaler

1 hour 13 minutes

Tom Augenthaler, a pioneer in influence marketing, has managed numerous campaigns for major brands and SMEs, working with thousands of influencers to boost brand awareness and sales, often resulting in multi-million dollar increases.

WHAT WE DISCUSSED IN THIS INTERVIEW:

Employee Amplification

Influencer Contracts

A Brain Trust

Judicious Course Taking

HOW TO FIND TOM'S WORK:

Visit Tom at TheInfluenceMarketer.com

Or on his private Facebook group at Influencer Marketing (for Badasses)

INFLUENCERS WE DISCUSS:

Tim Ferriss

Mike Dillard

Sarah Austin

Andru Edwards

Chris Pirillo

Al Golin

BOOKS WE DISCUSS:

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich Hardcover by Timothy Ferriss

Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World by Russell Brunson

DotCom Secrets: The Underground Playbook for Growing Your Company Online by Russell Brunson

Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team by Simon Sinek

The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday

The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living by Ryan Holiday

Ego Is the Enemy by Ryan Holiday

EP 018: Trish Leto - Why You Need To Use Facebook Live Videos To Grow Your Business Today, Even If You Are Shy

COURSES WE DISCUSS:

Ryan Stewart

Brian Dean

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CONCLUSION

Since recording this episode, Tom Augenthaler has become my friend and advisor on influencer contracts. I recommend all businesses consider influencer marketing to diversify their traffic sources. Ensure your influencer contracts are clear to protect both parties and outline expectations.

Mentioned in this episode:

Veritas Panama - Offgrid Community

After 17 months of bureaucracy, my partners and I successfully got our permits for Veritas Panama! This is the fully off-grid community we are building in the highlands of Panama.

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Veritas Panama

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By Mikkel Thorup

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