Join me as I recount the blossoming journey of selling at the farmer's markets. Listen in as I reveal the secrets to a successful market day, from efficient harvesting systems to on-site bouquet arrangements. You'll hear about the trials and triumphs of navigating customer expectations and the magic of real-time adaptation — like the joy of saving a bride's day with a last-minute floral arrangement. Discover how to charm the early birds with ready bouquets and the art of making every flower count, even without the luxury of a cooler.

You'll learn the ins and outs of managing a stand, finding your niche amidst the competition, and the unexpected lessons that come from customer feedback. Whether you're a stay-at-home mompreneur or balancing a day job, this episode is packed with tips to keep your flowers fresh and your passion for gardening flourishing. Grab your gardening gloves or a cup of coffee, and let's cultivate your cut flower business together.

In this episode, you will hear:

• Strategies for bouquet preparation and selling without a cooler.

• Importance of adaptability and customer interaction for on-the-spot bouquet creation and market sales.

• Overcoming competition and criticism to find one's niche and diversify offerings in the cut flower market.

• Learning from market dynamics and customer preferences to inform future flower farming and sales strategies.

• Tips for managing without a cooler and maintaining flower freshness for market days.

• The role of the farmer's market in personal and business development for aspiring flower entrepreneurs.

Resources and links:

Grab Indoor Seeding Success HERE

Free Cut and Come Again Guide

Grab the FREE focal flower lineup MINI-COURSE:

Learn Cut Flower Growing

Beginning Cut Flower Growing Course and Community:

Advanced Cut Flower Growing

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.