The Influential Advisor

014: Build a business with a narrow focus to become the best - Josh Patrick


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Josh Patrick is a Certified Financial Planner, Chartered Financial Consultant, Chartered Life Underwriter, serial entrepreneur, and writer. He is also founder of The Financial Freedom Project, The Sustainable Business, and AskJoshPatrick.  

Episode Sponsor:

More Clients More Fun is a lead generation and content marketing agency, focused on helping financial advisors, life insurance producers, and elite CPAs land high-value clients using LinkedIn. 

What you’ll learn from this episode:

  • Why Josh recommends “Book Yourself Solid” to his clients and believes it’s the best book on marketing out there
  • How marketing and sales are two completely different activities
  • How public speaking and podcasts build a rapport with listeners which leads to business connections
  • Why Josh considers mistakes beneficial
  • How to gain business by being known as an expert and identifying a problem you can help fix
  • How sustainability is about creating excess cash in a business
  • Why being on a podcast increases business
  • Why it’s beneficial to start a podcast or project when only 70% ready
  • How podcasts can repeat topics by discussing many different approaches

Resources:

Book Yourself Solid by Michael Port
Sustainable by Josh Patrick

Connect with Josh Patrick:

Website
Linkedin
Twitter  

Connect with Paul G. McManus at:

LinkedIn
Website



Claim your free audiobook copy at: www.theshortbookformula.com

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The Influential AdvisorBy Paul G. McManus

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