Dr. Mark Guadagnoli is a professor of Neuroscience and Neurology at the University of Nevada, Las Vegas School of Medicine. He also serves and the Associate Dean for Faculty Affairs and Director of learning and Performance for the School, and President of Triad Consulting, Inc. Additionally, Dr. Guadagnoli has lectured at several universities including Harvard University, MIT, UCLA, UNLV, and USC. He has been featured in several publication including The New York Times, Time Magazine, USA Today, GolfDigest, and appeared on programs such as, the History Channel and CBS Sports.

In addition to his university work, Dr. Guadagnoli has had an active consulting practice for nearly 20 years. He has worked in the area of corporate optimization with companies such as Zappos.com, where he developed their corporate university (Zappos University), developed and ran executive off sites, and worked on performance optimizations with their executive team. Dr. Guadagnoli has also worked with companies such as Audi, DaVita Healthcare Partners, as well as research and consulting for Bose, Ford Motor Company, General Motors, Google, Sony, and Panasonic.

Key Topics of Discussion:

-Stress Resistance Learning

-Optimal Level of Challenge

-Do You Want To Look Good Now or Be Great Later?

-Experience the ‘practice’ the right way

-Unlearn what you’ve learned

-Question what you value

-How to get out of your own way

-Prepare for everything, expect nothing

-Are you playing to win or playing not to loose?

-Challenge Point Framework

-Developing Zappos Culture with Tony Hsieh

-Progress is about mastering little fears

-Flow = your challenge matches your abilities

-Fears are mainly psychological

-Everything comes down to your values and goals

-Cooperative vs. Competitive Communication

-Good, Better, How

-You Get What You Look For

Books Mentioned:

-Pre-Suasion by Robert Cialdini

-Made To Stick by Chip Heath and Dan Heath

-Man’s Search For Meaning by Viktor Frankl

-Play To Win by Dr. Mark Guadagnoli

-Human Learning; Biology, Brain, and Neuroscience by Dr. Mark Guadagnoli

Event Link Mentioned: bethatonepercent.com/unshakeable

**This event is for men only (ladies let the men in your lives know)

Saturday, April 28th in Downtown Las Vegas

10am - 5pm event

6pm-9pm cocktail mixer

This event will help you develop mental clarity that will allow you breakthrough to the next level in your business and relationships. You’ll understand why you do what you do and how you can strengthen your mindset to create a bigger impact and achieve your goals. And most importantly how to develop unshakeable self belief!

Learn more at bethatonepercent.com/unshakeable

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For full show notes, timestamps & quotes mentioned visit bethatonepercent.com/018

Event Link visit bethatonepercent.com/unshakeable

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