February 06, 2023

019: Announcing Paul G. McManus' New Book: "The Short Book Formula: A Financial Professional's Guide To Writing A Book In 6 Weeks To Attract Ideal Clients"

18 minutes

In this episode, I discuss my new book:

"The Short Book Formula: A Financial Professional's Guide To Writing A Book In 6 Weeks To Attract Ideal Clients" which you can get by going here.

Summary of Book:

We both know time is precious, and I surely do not want to waste your time if The Short Book Formula: A Financial Professional’s Guide to Writing a Book in 6 Weeks to Attract Ideal Clients is not for you. Therefore, let me be upfront and crystal clear on exactly who I wrote this book for.

I wrote The Short Book Formula for financial professionals - mainly financial advisors, tax-planning-focused CPAs, life insurance producers, and business advisors - who want to leverage the speed, control, and autonomy of being a self-published author. These men and women are skilled in financial planning, tax planning, exit planning, and other business advisory services. They play a crucial role in the success of business owners and high-net-worth individuals.

The Short Book Formula is for the financial professional who would like a quick and effective way to become a published author so that they can then get their book out into the world to help them attract their ideal clients.

I believe that writing and publishing a book should be a quick, efficient, and profitable process. That's why I have developed a unique approach that allows financial professionals to write and publish their books in record time, without sacrificing quality.

By following the methods in this book, you’ll discover how to make it blindingly obvious to your ideal prospects that you are the only logical choice for them, and that you have a tremendous amount of value to bring to the table.

Our approach to writing and publishing is designed to help our authors create books that are focused, concise, and easy to understand. We believe that by using simple, clear language and avoiding unnecessary jargon or complexity we can help our authors create books that are accessible and enjoyable to read, even for those with limited time.

But the real value of our approach is in the way it connects your book to your products and services. By offering helpful information first, and then carefully connecting the dots to your offerings, you can make a lasting impression on your readers and entice them to want to do business with you.

And the best part? You don't have to rely on selling books to make money. Instead, our book-centric sales and marketing approach will help you target the right readers, have them raise their hands when the time is right, and help you easily convert them into paying clients.

So, if all this sounds good to you, this book is for you.