Today is the other half of our two-part series on virtual focus groups, where we specifically tackle the logistics or the backend of virtual focus groups. 

First off, there’s a lot of different software and technology that goes into doing virtual focus groups. Although there are ways to use these resources for free, the cost of buying them is relatively low compared to hiring a professional videographer or buying your own video camera and audio system. 

Then we break down the setup for a virtual focus group into four buckets: recruiting, communication, the focus group itself, and the wrap-up. We also discuss four parts of the system that you need to nail down to make sure you’re getting the most out of your virtual focus groups.

In this episode, you will hear:

• Ways to recruit people who will join your focus group
• Setting up Google Forms to make it easier for people to respond
• Why you need to get a confidentiality agreement signed and how to do it
• Choosing the right platform for running the focus group 
• Ways to pay people online and make sure you don’t 
• Four parts of your system to get all of them in place
• How to make sure those confidentiality emails are sent
• How to use Zoom settings that work best for you
• Why it’s best to have a second person who will help you run the focus group

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Supporting Resources:

Larrick Law Firm

In this episode, I reference a free virtual focus group checklist resource, you can get that here.

If you have any questions about virtual focus groups, don’t hesitate to email me: [email protected]. 

 

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at emeraldcitypro.com Let them know we sent you.