Rebekah and Janelle tackle one of the most sensitive topics in the med spa industry: price increases. As practices head into a new year, many leaders know adjustments are necessary but hesitate out of fear. In this episode, they walk through the real reasons price increases matter, when to implement them, and how to do it without damaging trust or retention.

Drawing from firsthand experience running practices and leading teams, they break down why holding prices flat erodes margins, limits growth, and ultimately impacts patient experience. They also challenge the idea that being the cheapest creates a competitive edge and explain why premium pricing attracts the right long term patients.

The conversation covers cadence, competitive analysis, communication strategies, and how to prepare staff to handle questions with confidence. If pricing decisions have been holding you back, this episode provides a clear, practical framework for moving forward.

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