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Rebekah and Janelle take on one of the most debated topics in the industry: discounts. They unpack when discounts actually help your business grow and when they quietly destroy your margins, brand, and patient behavior. From panic-driven promotions to over-discounting your most popular services, they break down the real risks that many owners overlook.

They also explore what makes a discount strategic. From using promotions to change patient behavior to creating intentional marketing calendars, they share how to approach discounts with purpose instead of reaction. You'll hear why blanket discounts can cannibalize your revenue, how inconsistent pricing erodes trust, and what happens when providers are not bought into the strategy.

By the end, they reframe discounts as neither good nor bad, but something that must be used carefully. When done right, they can drive growth. When done wrong, they can slowly undermine your entire business.

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