In this episode, I'm thrilled to welcome podcasting industry expert Mike Langford. As the CEO of a top podcast production company and the host of multiple successful shows, Mike has extensive knowledge of using podcasting to boost your brand.

Mike is an expert in leveraging podcasting as a powerful marketing tool. He knows how to use it to build authority, expand your audience, and create meaningful relationships with important clients and influencers.
 
 Mike's Journey into Podcasting
- Mike recounts his initial venture into podcasting, aimed at connecting with clients and prospects more effectively.
 - He shares how his successful podcast led to the founding of Finserv Marketing, assisting financial professionals in producing and marketing their podcasts.
 - Mike emphasizes podcasting's advantages for financial advisors, highlighting its ability to engage and reach the target audience effectively.
 
 Podcasting's Impact on Financial Practices
- Paul and Mike discuss podcasting's role in enhancing financial advisors' practices, comparing it to traditional marketing approaches.
- They underline the significance of building a personal audience through podcasting, illustrated by a political candidate's success story.
- Mike points out podcasting's potential for financial advisors to gain similar recognition and growth.

Mike's Journey from Podcasting Enthusiast to Digital Strategy Expert
 - Mike reflects on his initial foray into digital media with podcasting, inspired by the advent of the Apple iPod and the desire to connect more personally with his audience.
 - Mike discusses his early adoption of LinkedIn and his venture into developing threaded conversations on Twitter through Tweetworks, a significant innovation at the time.

Financial Advisors' Role and Content Creation
- Mike highlights the essential role of financial advisors in guiding Americans through financial management.
- He notes the general lack of financial management knowledge and expertise among the populace.
- Encouraging content creation via podcasting, Mike stresses its value in educating and reaching financial advisors' target audience.

 Marketing Essentials in Financial Advisory
- In this introduction, Paul and Mike discuss the critical nature of marketing within the financial advisory realm.
- Mike introduces fundamental concepts like "buy low, sell high," linking them to the average American's investment knowledge gap.


 Embracing Podcasting as a Marketing Medium
- Paul and Mike delve into the effectiveness of podcasting as a contemporary marketing tool.
- They note the medium's rising popularity, with a significant American audience tuning into podcasts regularly.
- Podcasts are presented as a means for financial advisors to demonstrate expertise and establish trust with their audience.
- He underlines the importance of consistency in podcasting and its role in maintaining audience engagement.


About Our Guest:
LinkedIn: https://www.linkedin.com/in/mikelangford2/
Website: https://www.finservmarketing.com/

About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.

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