The ReWork with Allison Tyler Jones

039 - The Marketing Gold Standard with Lesa and Gregory Daniel


Listen Later

Today’s guests are beacons of hope, light, encouragement and class in the photography industry.

Lesa and Gregory Daniel, who own and operate Gregory Daniel Portraits, have been perfecting the art of marketing since long before the days of social media, and they know what it takes to build a successful brand for their luxury portrait studio. 

The first step is deciding who you are.

Gregory Daniel Portraits started off as a volume business, but when they took a hard look at the numbers, they realized they needed to shift directions in order to build the business they really wanted. This they accomplished by mentally “erasing the board” starting over with a fresh mindset and uncovering who they really were, who they wanted to serve, and how to make it meaningful.

In today’s podcast, we discuss the importance of picking a lane and staying true to it, strategies for bringing in well qualified new clients, Instagram tips for attracting the right clients, and so much more.

Grab a notebook and pen, this episode is jam packed with pure gold. 

 

Timestamps:

[01:01] Introducing today’s guests, and what you can expect to learn from this episode!

[03:41] One of the keys to a successful marketing strategy.

[05:05] Why so many photographers enter the industry without a sustainable business model. 

[06:05] How Gregory Daniel Portraits has evolved over time.

[08:40] Where Lesa and Gregory learned how to run a Gold Standard business.

[12:00] The moment when Gregory and Lesa made the decision to increase their portrait prices (and subsequently remove themselves from the wedding photography industry).

[13:57] Gregory explains his ‘erase the board’ concept. 

[18:25] The process Lesa and Gregory went through to transform their business into what it is today.

[22:52] Why the way you present yourself as a photographer is so important. 

[25:32] How Gregory and Lesa approached the marketing of their business when they first began creating luxury portraits, and how this has evolved over the years. 

[26:51] Greg & Lesa’s Do’s and Don’ts for Instagram marketing.

[32:44] The value of keeping your offerings consistent. 

[34:10] How your brand should make your clients FEEL.  

[38:38] What our best clients have in common with one another. 

[39:50] One of Lesa and Gregory’s most effective strategies for finding new clients RIGHT NOW. 

[45:30] Lesa and I role play some examples of initial conversations with potential new clients. 

[51:43] Final words of encouragement and advice from Gregory and Lesa.

 

Links and Resources:

Do The ReWork
Website | Instagram

Allison Tyler Jones
Website | Instagram | LinkedIn

Gregory Daniel Portraits
Website | Instagram | Facebook

Books we discussed:

Difference by Bernadette Jiwa
Book

The Five Second Rule by Mel Robbins
Website

Storybrand by Donald Miller
Book

...more
View all episodesView all episodes
Download on the App Store

The ReWork with Allison Tyler JonesBy Allison Tyler Jones

  • 5
  • 5
  • 5
  • 5
  • 5

5

58 ratings


More shows like The ReWork with Allison Tyler Jones

View all
The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,572 Listeners

The School of Greatness by Lewis Howes

The School of Greatness

21,305 Listeners

Earn Your Happy by Lori Harder | YAP Media

Earn Your Happy

2,788 Listeners

Why That Worked  – Presented by StoryBrand.ai by StoryBrand.ai

Why That Worked – Presented by StoryBrand.ai

1,925 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,060 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,389 Listeners

Get Your Shoot Together Photography Podcast by Kira Derryberry and Mary Fisk-Taylor

Get Your Shoot Together Photography Podcast

45 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,573 Listeners

The Art of Being Well by Dear Media, Will Cole

The Art of Being Well

1,435 Listeners

Marketing Made Simple by Powered by StoryBrand

Marketing Made Simple

292 Listeners

Passion With Purpose - Photography Podcast, Creative Business, Six Figure Photographer by Nathan Chanski - Photography Business Coach

Passion With Purpose - Photography Podcast, Creative Business, Six Figure Photographer

527 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,604 Listeners

Build with Leila Hormozi by Leila Hormozi

Build with Leila Hormozi

887 Listeners

The Difference Maker Revolution Podcast by The Difference Maker Revolution

The Difference Maker Revolution Podcast

60 Listeners

Good Content with Shannon McKinstrie by Shannon McKinstrie

Good Content with Shannon McKinstrie

125 Listeners