Good marketing relies on a faithful, relevant story that you can sell. But is that all there is to it? What makes big brands fail? How can you get your idea out there? Does artificial intelligence come in to the future of marketing? All these questions and more will be answered in this week's episode with marketing guru and founder of Double Loop Marketing Christian Sarkar.

The best advertising for an idea is that people will love it and steal it. - Christian Sarkar

Takeaways

To start off, we talked about how you can engage customers with their story, even if it's one they've already heard - even retelling the story is valuable in itself. Then Christian went into a bit more detail for one of his clients and why authenticity should prevail over perfectionism. He then explained the two ways of telling your story, emphasizing that the thought leadership model is a lot more flexible and doesn't penalize mistakes as harshly. We rounded off by talking about ways and strategies to get your idea out there and make sure that you're heard, both by customers in your category and your competitors as well.

We also discussed;

Having a reliable story to fall back on when marketing your business is important but it's by far not the only step on the long path to success. It's imperative to stay on message constantly and not lose confidence in your brand. A product is also an idea - and the focus of your marketing should be how this idea will make a customer's life easier because it can do a certain thing better than them. The other important thing to consider is your category and what it lacks because if you're not thinking about this, then somebody else is: and there can only be one category king. Finally, to stay afloat,