Jim Collins, Built To Last 

“All companies have goals.  But there is a difference between merely having a goal and  becoming committed to a huge, daunting challenge” 

A CLEAR—AND COMPELLING–GOAL  

Like the moon mission, a true BHAG is clear and compelling and serves as a unifying focal point of effort– often creating immense team spirit.   

It has a clear finish line, so the organization can know when it has achieved the goal;  people like to shoot for finish lines.   

A BHAG engages people–  it reaches out and grabs them in the gut.  It is tangible, energizing, highly focused.  People "get it" right away; it takes little or no explanation.   

Zig Ziglar put it simply: 

If you aim at nothing, you'll hit it every time. 

A BHAG is a GIANT thing to aim at.  

We have Joe de Sena the founder of Spartan Race Inc. and the category designer of the Obstacle Course Racing category on legends & losers 

And one of the thing he says is that gym memberships spike when people sign up to do a Spartan Race. 

That is to say, a goal, with a date, is very focusing. 

On Episode 12, US Olympic Judo Fighter Colton Brown shared with us, about how the goal of winning  

Mercury Top Five Software Company BHAG