The belief that motivation just happens is one of the biggest traps for mom entrepreneurs. We hope that one day we'll wake up with this magical surge of energy and clarity, finally feeling ready to work on our business. But motivation is like the weather - unreliable and unpredictable.

When you're exhausted from another day of juggling everything, when rejection emails pile up, or when your launch attracts zero buyers, surface-level reasons like "I want flexibility" won't carry you through. The real question becomes: what will keep you moving forward when every part of you wants to quit?

Tune in this week as I break down exactly how to dig beneath those surface-level reasons to uncover the deeper ‘why’ that will fuel your business journey. You'll walk away with practical tools to create your own motivation instead of waiting for it to magically appear. By the end, you'll have clarity on the vision that will carry you through every setback and challenge ahead.

For more information, transcript, and show notes, click here: jenna.coach/73

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