Don't skip out on measuring the credibility of your witnesses and seeing the power of influence that they have over the decision-makers in your case. And one of the best ways to do that is through witness clips.

In this episode, we discuss the importance and the usability of witness clips in a focus group. Through witness preparation, you can create a more effective focus group by giving your client a better understanding of how they are perceived by outsiders. Witness clips can help them identify areas where they need to improve their credibility and provide insights into how they can present themselves better in a focus group setting.

Let's dive in and learn how the use of witness clips is an essential component of witness preparation so you can help make your focus group more effective and efficient. By being properly prepared, your client can make the most out of their participation in the focus group and ultimately provide you with more valuable insights into your research.

In this episode, you will hear:

• Witness preparation is key.
• The importance of keeping a clear mind
• Understanding the value and power of witness testimony
• Why start using video clips in focus groups

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Supporting Resources:

If you have questions or a particularly challenging client preparation, email Elizabeth directly for assistance: [email protected].

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.