This episode of the Construction Leading Edge podcast from www.constructionleadingedge.com addresses this problem:

The typical approach to construction safety ignores the well-known science of human motivation...and could actually make some people LESS LIKELY to work safely.

Topics covered in this construction podcast:

• The psychology that is ignored by the typical approach to safety enforcement and discipine.
• Wrong Belief #1: "It's my job to think for you and keep you safe."
• Wrong Belief #2: "I have to motivate you to work safely."
• Wrong Belief #3: "I have to tell you how to work safely and control you."
• The two biggest motivators, that are well-known by motivation and psychology experts, but ignored by many construction safety programs.
• Why safety should not be a priority.
• Five strategies you can use to tap into the psychology of human motivation and help your team work more safely.

Resources mentioned in this construction podcast:

Instant Influence: How to Get Anyone to Do Anything--Fast by Michael Pantalon

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