In this episode, we’re joined by Jason Erlich, an employment lawyer out in California, and we talk about a book we both read called “Influence is Your Superpower.” The author, Zoe Chance, put a lot of her research into this book about influence and the psychology of influence. As trial lawyers, we've got to deal with jurors, and we've got clients and influence adjusters. And so, this was a great book for me. 

Most people feel very uncomfortable trying to influence others. Reading the book and her ideas and approach, you will find that this is all about brain science. Basically, it gives us an understanding of how our brains work and how we can apply some of our thoughts, as trial lawyers, in talking to jurors, opposing counsel, mediators, or whoever else. It's also interesting how this could be applied in your personal life.

It's always coming from a frame of good influence. She talks a lot about her class and what she has her class do, including a couple of experiments that they do. So it's a very fun, light read where you will also find some interesting and applicable concepts.

In this episode, you will hear:

• The gator brain vs the judge brain
• How to deal with a juror who disagrees with you
• How to deal with a juror who is bad for you
• The importance of focus groups in detecting a liar
• How to deal with disagreement in focus groups
• How we say things and ask people

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Supporting Resources:

Learn more about the author Zoe Chance:

www.ZoeChance.com 

Purchase the book Influence is Your SuperPower:https://www.amazon.com/Influence-Your-Superpower-Science-Sparking/dp/B0977SM1QZ/ref=sr_1_1?crid=6UMI53ZQAE1C&keywords=zoe+chance&qid=1683921866&sprefix=zoe+chanc%2Caps%2C118&sr=8-1

Big Thanks to Guest Jason Erlich!

If you would like to learn more about Jason and his practice please visit his website: https://erlich.lawyer/attorneys/jason-erlich/

If you have questions or a particularly challenging client preparation, email Elizabeth directly for assistance: [email protected].

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.