In this episode, I am joined by Katie McFarlan from the Dakota Design Company to explore the crucial differences between business coaching and consulting in the interior design industry. With her unique background in wedding planning and extensive experience working with interior designers, Katie shares invaluable insights about choosing the right business support for your needs.

I hope you enjoy the epsiode

Beth xx

• Why consultants provide solutions while coaches guide discovery 

• How Katie used her transferable skills in her business.

• Managing client experience and setting boundaries 

• Current challenges facing interior designers in 2024 

• The impact of AI on interior design marketing 

• Building authentic connections in a digital world

✨ Your marketing should reflect your authentic voice, not AI-generated content 

✨ New designers should start with smaller, flexible scopes 

✨ Data collection is crucial for pricing and process development 

✨ Quality leads come from authentic connections, not just social media

• Designers struggling with pricing and boundaries

• Anyone looking to improve their client experience 

• Designers navigating AI and marketing 

• Business owners wanting to scale sustainably

Katie McFarlan - Decoded Design Company 

Want to work together? Here are the ways I can help you in your business.

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.