In this episode, I am tackling a topic that can make or break your studio's profitability - trade pricing and markups. If you've ever felt awkward about markups, uncertain about your pricing structure, or caught yourself undercharging, this episode is for you.

I hope you enjoy the episode. 

Beth xx

• Why over-complicated trade pricing leads to lost revenue 

• The mindset shift needed around markups 

• Three ways to simplify your trade pricing model 

• How to communicate pricing with confidence 

• Why you should never devalue your design services

✨ Trade pricing isn't just about making money - it's about delivering value 

✨ Your markup structure needs to be clear and consistent 

✨ Talk about pricing early in the client relationship 

✨ Never justify your design fee through trade savings 

✨ Frame trade pricing as a benefit, not a cost

• Having different markups for different suppliers 

• Hiding trade pricing until invoice stage 

• Discounting to avoid uncomfortable conversations 

• Using trade savings to justify design fees 

• Feeling guilty about standard industry practices

• Interior designers establishing pricing structures

 • Designers reviewing their markup policies 

• Anyone struggling with pricing conversations 

• Business owners wanting to increase profitability 

• Designers looking to build client trust

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