In this episode, I sit down with Lucien Pagès, one of the fashion world’s most accomplished storytellers and the founder of the eponymous Lucien Pagès Communication, a prominent public relations agency in the luxury fashion and beauty industries.

Cards on the table…I have known Lucien Pagès for decades. I have watched with joy as his unique mix of charm, creativity, and candor has manifested itself in public relations triumphs for hundreds of brands, including legendary labels such as Saint Laurent, Jacquemus, and Schiaparelli.

Once quietly working behind the scenes, Lucien, who just celebrated his 50th birthday, has recently stepped a bit more into the spotlight. Inviting a wider audience into the magical world he works in. Paying it forward to future creatives looking to understand what it takes to authentically and powerfully craft stories that make a luxury brand irresistible.

With nearly two decades of navigating the glamorous and ever-evolving world of fashion PR, in our conversation, he pulls back the velvet curtain on the raw truths behind his career, revealing his unfiltered thoughts on his growing TikTok fame, how he deals with different designer personalities, and what luxury really means today.

We dive deep into the values, grit, and instincts that guide him. His decision to sell his company after 18 years of shaping fashion’s most iconic voices, and why this man, with the most infectious laugh in fashion, still has so many stories to tell.