In this solo episode, I share a seemingly simple story about buying cookies that perfectly illustrates a powerful business lesson: when you create genuine connection and demonstrate clear value, price becomes secondary to experience.

I hope you enjoy the episode

Beth xx

• How Brookie's Bakehouse builds connection before purchase 

• Why social media can be powerful for relationship building

• The shift from price-focused to value-focused decisions 

• How to create connection with prospective clients 

• Why building trust matters more than immediate revenue

✨ Connection should come before conversion 

✨ Social media isn't about finding clients - it's about building relationships 

✨ When value is clear, price becomes secondary 

✨ People buy experiences, not just products or services 

✨ Authentic connection creates loyal clients

• Interior designers reviewing their marketing strategy 

• Anyone struggling with fee proposals 

• Designers wanting to attract higher-value clients 

• Business owners building client relationships 

• Those questioning their social media approach

• Face-to-face networking 

• Authentic social media presence 

• Value-focused newsletters 

• Clear communication about your unique approach 

• Demonstrating expertise through content

When you've established your value proposition and made it clear that the experience of working with you will be amazing, the number becomes secondary. It's not about finding the cheapest option - it's about creating an experience clients can't imagine getting anywhere else.

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