The Design Dialogues Podcast

086 Setting Your Interior Design Rates: From Surviving to Thriving


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In this weeks Thursday episode, I dive deep into one of the most challenging aspects of running a design business - setting (and raising) your hourly rate. Inspired by a recent Health Check session with a designer, we explore why so many talented designers undercharge and how to break free from this cycle.

I hope you enjoy the episode.

Beth xx

Episode Highlights:

• Why random rate-setting leads to burnout 

• How to calculate your actual required hourly rate 

• The real impact of undercharging on your business 

• When and how to communicate rate increases 

• Why raising rates is about respect, not just money

 

Key Takeaways:

✨ Your rate needs to be based on real numbers, not market assumptions 

✨ Consider your ideal annual salary, not just survival needs 

✨ Account for actual billable hours (hint: it's not 40) 

✨ Undercharging attracts budget-conscious clients who don't value expertise 

✨ Higher rates mean better service for fewer clients

 

The Right Way to Set Rates:

• Start with your desired take-home pay 

• Calculate actual business expenses 

• Consider real billable hours 

• Factor in business growth 

• Account for expertise and value

 

Perfect For:

• Designers who know they should charge more 

• Business owners feeling burned out 

• Anyone struggling with pricing confidence 

• Designers ready to increase their rates 

• Those wanting sustainable business growth

Want to work together? Here are the ways I can help you in your business.

 

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

 

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

 

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

 

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

 

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.

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The Design Dialogues PodcastBy Beth Bieske


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