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We share concrete holiday strategies for estheticians that turn December traffic into winter bookings, from build-a-gift bars and VIP tool discounts to bounce-backs timed for slower months. We also dig into mindset, marketing frequency, and why simple, in-person community beats algorithm chasing.

• vendor gift sets versus DIY curation and sampling
• treat-yourself positioning and VIP discounts on tools
• build-a-gift bar with clear price tiers and fast packaging
• corporate gifting outreach and bulk orders
• merchandising basics: clean signage, signature scent, uncluttered tables
• bounce-back offers targeted to your slowest months
• marketing cadence and repetition across email, text, and scripts
• community events that create loyalty and rebookings
• test, track redemption, and iterate without doomsday thinking
• how to contact Emily and training resources

https://www.boutiquetrainingacademy.com/black-friday-masterclass
Use the code KARIJO at checkout to get 50% off

To learn more about Kari Jo visit: https://www.karijopatterson.com

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Links You May Want to Check out:

Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com