The Design Dialogues Podcast

092 Client Communication Hacks: What Top Designers Do Differently


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Most client frustrations don't come from bad design - they come from unclear communication. In this episode I provide actionable communication strategies to prevent problems before they start.

I hope you enjoy the episode

Beth xx

Three Key Communication Strategies:

• Proactive updates that prevent client anxiety 

• Clear boundaries that protect your time 

• Transparent pricing that builds trust

Proactive Communication:

• Send weekly or bi-weekly progress updates at appropriate times 

• Tell clients what's happening before they have to ask 

• Set expectations about communication frequency upfront 

• Reassure clients that things are moving forward

Setting Communication Boundaries:

• Include a "How We Work" section in your onboarding pack 

• Specify preferred communication channels 

• Set clear response times (e.g., within 48 hours, Monday-Friday) 

• Educate clients who don't follow your guidelines

Transparent Pricing:

• Frame pricing as a flexible investment from the start 

• Break down costs clearly in proposals 

• Provide specific line items rather than package totals 

• Update clients on pricing changes as the project evolves

Scripts for Tough Conversations:

• When clients want extra work: "I'd love to explore that for you. Some additional layouts take extra design time. I can put together a quick estimate so you can decide if you'd like to move forward with it." 

• When clients question pricing: "I totally understand. Quality cabinetry is a big investment and we've sourced a supplier known for craftsmanship and durability. If we need to adjust the budget, we can look at alternative materials or finishes to bring the cost down. Just let me know what works for you."

Remember These Three Things:

• Preempt problems before they start 

• Set boundaries from day one 

• Be clear, calm, and proactive in every conversation

 

       

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The Design Dialogues PodcastBy Beth Bieske


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