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We show how to attract Baby Boomer clients by shifting language, services, and environment to match what they value: trust, peace, and clear results. We share stories, messaging tips, service menu changes, and simple follow-ups that turn Boomers into loyal, referral-rich clients.

• why Baby Boomers hold wealth and book consistently
• language that lands: restore, renew, strengthen
• the Linda story and the need for dignity and respect
• creating a calm, unhurried, high-trust environment
• marketing where they are: Facebook and email
• photos and testimonials of clients over 55
• simple instructions and visible credentials
• service menu shifts toward comfort and hydration
• retention moves: handwritten notes and check-ins
• audit steps to fix message, visuals, and pace

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If you are ready for coaching, head on over to www.karijopatterson.com 

To learn more about Kari Jo visit: https://www.karijopatterson.com

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Links You May Want to Check out:

Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
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