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The rebook looks perfect… until the cancellation hits the day before. If you’ve felt that gut punch after a model appointment, you’re not alone. We unpack the real reason behind the pattern and show how to turn “free” into loyal with simple systems that work in the real world.

We start by dismantling a costly myth: models are not paying clients, and the psychology is different. Without financial skin in the game, perceived value drops and commitment fades. Rather than ditch models, we reframe them as structured training experiences with expectations, accountability, and documentation. You’ll learn how to log rebooks and cancellations, spot timing patterns, and test changes like a scientist so you can fix the right problem fast.

Then we tackle the sneaky trigger hiding in plain sight—your reminder messages. Neutral prompts like “Reply C to cancel or R to confirm” invite an easy out. We share human, progress‑oriented scripts that connect to client goals and reduce cancellations by anchoring the next visit to momentum and results. From there, we fill the biggest gap of all: the silent weeks between appointments. Handwritten thank‑yous, quick post‑treatment check‑ins, product refill nudges, and mailed newsletters build trust, keep you top of mind, and shift models from casual to committed. We also outline a practical retention mindset for non‑rebookers so you can “build a fence” around future demand without sounding salesy.

If you’re ready to reduce last‑minute cancellations and convert models into paying regulars, this playbook gives you the scripts, tracking steps, and between‑visit touchpoints to make it happen. Subscribe for weekly strategies, share this with a beauty pro who needs it, and leave a quick review to help others find the show.

Here is the link to Mastering Clientele Growth - https://stan.store/EstheLaunchAcademy/p/mastering-clientele-growth

To learn more about Kari Jo visit: https://www.karijopatterson.com

Want to do a live Business Breakthrough Audit on the podcast with me?

Apply here - https://forms.gle/hMF2MYTUsUMyAW477

Ready to Invest in yourself and your business?

Book a Free Discovery Call - https://stan.store/EstheLaunchAcademy/p/free-20-minute-consultation-

Connect with me on your fav social platform:
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Facebook: https://www.facebook.com/karijopattersonestheticiancoach
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Links You May Want to Check out:

Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com