From building a pet business dream– to watching it go up in flames… literally.

This episode dives into the riveting, heartbreaking, and wildly inspiring story of Pet Boss Club member, Tracey, owner of PAWS UP Pet Supplies in Waukon, Iowa. 

We wanted to bring you some spooky-centric stories in the spirit of October, and this one definitely qualifies. But what is most important in any spooky business owner story we tell is the lessons learned along the way, and finding resilience when it matters most. 

In part one of this two-part story, Tracey shares: 

✨ How she went from an unfulfilling career to bravely jumping into restoring an old building with tons of significance (to the town and her personally,) and turning it into the pet business of her dreams. 

✨ Her story from February 13th, 2022– the night she got a call that her pet business building was on fire. 

✨ What immediate lessons she learned while this nightmare unfolded (Hint: Insurance. Is. Important.) 

✨ How the fire started… and YES, we do leave you with a cliffhanger here to find out more. You WON’T believe how this happened! 

As a pet business owner, you have to be ready for anything… and Tracey is a shining example of how to handle an unexpected and tragic experience and how to persevere when your dreams are on the line. 

Cuddle up, grab your pup, and give her spooky & awe-striking story a listen. 

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