In this episode, marketing expert Mia Fileman of Campaign Del Mar explains why campaign marketing isn't just for big brands with big budgets. Learn how small businesses can create high-impact, low-cost marketing campaigns that deliver real results, and why relying solely on "always on" social media marketing often leads to frustration and minimal returns.

I hope you enjoy the episode.

Beth xx

Mia has kindly shared with my listeners a download to help with their marketing strategies

https://www.campaigndelmar.com/focus-framework

• The crucial difference between "always on" marketing and campaign marketing 

• Why most small businesses are missing out on the power of campaigns • How to create high-impact campaigns without high budgets • The problem with relying solely on Instagram for business growth • Why in-person connections often deliver better results than social media • The current state of marketing ethics and authenticity

✨ Campaigns are short, focused efforts with specific objectives ✨ Plan campaigns 10-12 weeks before launch for best results ✨ Become "customer fanatics" to develop effective campaign ideas ✨ Reuse campaign assets to maximize your investment ✨ Consider in-person events over expensive social media advertising ✨ Trust your instincts about marketing tactics that feel inauthentic

• How to plan a campaign timeline that works • Creating campaigns for businesses that only need a few clients per year • Building a bank of reusable marketing assets • Balancing online presence with in-person networking • Maintaining authenticity in your marketing approach

• Small business owners frustrated with social media results • Interior designers looking for more effective marketing approaches • Entrepreneurs who want to stand out from competitors • Business owners uncomfortable with pushy marketing tactics • Anyone looking to get better returns on their marketing investment

"A campaign is a connected series of actions leading to the desired outcome... They are configured to capture attention for a short amount of time. They are short bursts of activity." - Mia Fileman

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