People do business with people they trust and people do business with people they like and people do business with people who connect to them sincerely. [Enthusiasm is contagious!].
 
Sure you need to get your mission, values, culture, products, services, innovation and branding right. These are the price of entry.
 
But a company is just a stamp in a lawyer’s closet without the heart and soul that is its people.
 
And without people who care and are joyful and want to leave people better than they found them, there’s no big reason to return, is there? [In this age of exponential choice].

*****

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