In November, I have been considering the idea of 'waste not want not'. In other words, looking at the things that we do have in our businesses rather than what we don't. I have discussed creative talent, time and money. This week, for this first episode, its about the environment. I am no expert but my guest, Lucy Lucraft, is. She is a journalist, blogger and podcaster creating content for the socially-conscious. We look at the whys and the hows when it comes to protecting the environment. I hope that you will find it encouraging and challenging in equal measure. I certainly did!

Lucy Lucraft: www.lucylucraft.com // @lucylucraft
The Ellen McArthur Foundation: https://www.ellenmacarthurfoundation.org/circular-economy/concept
Patagonia: https://www.patagonia.com/company-history.html
People Tree: https://www.peopletree.co.uk/about-us
How To Give Up Plastic: https://www.penguin.co.uk/books/311/311084/how-to-give-up-plastic/9780241363218.html
Turning The Tide On Plastic: https://www.orionbooks.co.uk/books/detail.page?isbn=9781409182986