There's ONE word that might be hindering your conversion rate on your website and your emails, and you'll be shocked to know what it is.

Today’s solo episode is one I’ve been wanting to record for awhile. This topic came up in my monthly giving mastermind program as I was tackling online donation audits for each organization.

What I’m about to share goes into the psychology of giving, and this is hands down one of the simplest changes you can make that will create an even bigger impact.

In This Episode:

• The different mentality between giving money vs. creating an impact
• How color subliminally induces different moods and emotions without a person consciously realizing it!
• Boosting conversions and building urgency through the use of active verbs 
• Powerful examples from Leap and the International Justice Mission (would you rather “donate”, or “save your seat on the bench?”)
• The quick, 5 minute homework assignment that will inspire you to take action on your website

Resources & Links

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Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

Episode Partner:

Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.

LettrLabs is the proud presenter of Missions to Movements. 

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!