Matt Navarra is the Director of Social Media and Head of Content for The Next Web, one of the world's largest online publications on the latest news about Internet technology and business. Matt shares how his team approaches Facebook marketing in an unorthodox way and why that may be the secret to their success. Matt also dives into the importance of experimentation and practicing out-of-the-box thinking and how you can inject personality into your Facebook marketing to help you stand out.