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What do you learn from interviewing some of the world's best advertising strategists and account planners about their agency's best work?
Fergus O'Carroll hosts the On Strategy Showcase podcast. He focuses on one thing–the stories behind incredible advertising campaigns.
In this episode, I gently encourage Fergus (joking, I totally forced him) into a list of ten things he's taken away from tens of his own interviews. They are:
You can find Fergus and his work here: http://www.onstrategyshowcase.com
**
Bonus points: Fergus is talking at The Sweathead Do-Together this September. Find details and tickets here: http://www.thedotogether.com
**
Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
4.8
8181 ratings
What do you learn from interviewing some of the world's best advertising strategists and account planners about their agency's best work?
Fergus O'Carroll hosts the On Strategy Showcase podcast. He focuses on one thing–the stories behind incredible advertising campaigns.
In this episode, I gently encourage Fergus (joking, I totally forced him) into a list of ten things he's taken away from tens of his own interviews. They are:
You can find Fergus and his work here: http://www.onstrategyshowcase.com
**
Bonus points: Fergus is talking at The Sweathead Do-Together this September. Find details and tickets here: http://www.thedotogether.com
**
Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
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