10 Minute Beauty Business Podcast with Lexi Lomax

At the time of release the doors to ⁠Salon Quarterly⁠ for Quarter 2 of 2023 are Open. So, if you would like to make more money, have more freedom in your life, gain more flexibility, whatever it is you want more of, SQ will show you the roadmap to get there. We only open the doors ever 3 months, don't miss your spot. ⁠CLICK HERE⁠ to join.

At the time of release the doors to ⁠Salon Quarterly⁠ for Quarter 2 of 2023 are Open. So, if you would like to make more money, have more freedom in your life, gain more flexibility, whatever it is you want more of, SQ will show you the roadmap to get there. We only open the doors ever 3 months, don't miss your spot. ⁠CLICK HERE⁠ to join.

The doors to Salon Quarterly for Qtr 2 of 2023 are about to open. So, if you would like to make more money, have more freedom in your life, gain more flexibility, whatever it is you want more of, SQ will show you the roadmap to get there. We only open the doors ever 3 months, don't miss your spot. CLICK HERE to join the waitlist.

Today's Episode:

In today’s world, it is essential as business owners to bring awareness to what we are selling. Without awareness, potential customers won’t know what you are offering and your business won’t be able to thrive. This is especially true for us in our amazing beauty industry, where bringing awareness to what you are selling is essential to our success.

No matter what is going on in the world, our industry is resilient and will always be around. Even in times of economic hardship, salons can still find ways to generate additional revenue and grow their clientele. The key is to be intentional about your business and intentional about bringing awareness to what you are selling, who you are selling it to and why they need your service from you.

In this episode, I am going through how you can generate additional revenue and potentially grow clientele in a salon business during a slow period. I am encouraging you to focus on facts instead of emotions and provide strategies for increasing revenue, such as upselling and reaching out to existing clients.

Enjoy the Episode!

RESOURCES:

Monthly Micro Mastery Classes - CLICK HERE

Join Salon Quarterly Waitlist - CLICK HERE

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Follow Ooh La La Salon on IG - @oohlalabeauties

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Before we get into the episode details, I wanted to tell you about my Micro Mastery Experiences that are taking place each month throughout 2023. These will be 12 experiences that will tackle different area of your business to make success simple. Want to learn more - CLICK HERE.

Now for the episode:

In this episode of the 10 Minute Beauty Business Podcast, I am speaking all about batch content creation, and how simplifying your social media strategy will allow you to batch content with ease and so much confidence.

Social media can have a huge effect, and while it isn’t the only part of your business strategy, it is a big part and can be daunting.  In this episode I am walking you through how we at Ooh La La batch our content, how we use our social media strategy to drive this batch content, how we make our decisions on what needs to be covered and also what we do with these content assets once we have them.

You may not want to follow my exact strategy for batching, but what I would say is that using your content calendar every day can be overwhelming and having to create daily content can be exhausting, so mapping out content days is so much more effective and makes it enjoyable as opposed to yet another thing that must be done each day.

Enjoy the episode!

Send me a DM if you have any questions on this episode

RESOURCES:

Before we get into the episode details, I wanted to tell you about my Micro Mastery Experiences that are taking place each month throughout 2023. These will be 12 experiences that will tackle different area of your business to make success simple. Want to learn more - CLICK HERE.

Now for the episode:

Online reviews of business have been around since 1999, this format of allowing your customers to rate you after they have an experience in your salon can be daunting, but it can be amazing, trust me. In this episode I am diving into the importance of reviews in your business and what you can do with them.

At Ooh La La we currently have a 5 star YELP rating, which I am very grateful to my wonderful team for. What this 5 star does for us is it is social proof that we are a Salon that you should want to visit, what it does is it tells others what services we provide and the value of travelling to visit us for your beauty treatments.

This social proof is what reviews is all about. This creates an organic reach that is unbelievably valuable to your business. Remember this social proof is what potential new clients will look for before they make a decision to part with their money for whatever service you provide. This social proof and organic reach will give you growth without you haven't to do anything, without you having to part with your money to pay for ads etc.

In this episode I am also giving you some guidance on how to ask clients for reviews and what to do with them after they are left.  I am all about simplifying things, and repurposing content is something that we should all be doing, there are so many easy and impactful ways that you can use the content of your reviews to create content to increase your visibility.

I see business owners all the time that are scared or shy away from client reviews because there is a possibility that you will receive one that is not so good, but I am here to tell you that those “not so good” reviews are more than ok too, use the bad ones to learn and grow, get under the skin of the review to understand why it was left and why your client felt that way, remember when we fail we are always failing forward.

So please DO NOT underestimate reviews, DO NOT overlook them in your business, because they are POWERFUL, I promise you.

Check out the Ooh La La Yelp Review Page

Enjoy the episode!

Send me a DM if you have any questions on this episode

RESOURCES:

Before you hop straight into the episode,  are you signed up yet for our first micro mastery experience of 2023? BECOMING THE MAGNET is the first on our monthly masterclass experiences this year, each month we will tackle a different area of your business to make success simple. This month is all about how to get the magnetic effect, how to attract people to your business. CLICK HERE to sign up.

Now for the episode:

We have been tackling accountability here on the podcast over the past few episodes. We have spoken about what to do when people in your business disappoint you and how to stay in control of a situation, we have spoken about how to fail forward and get unstuck in your business, so if you haven't listened to these two episodes I would recommend you have a listen.

Today we are going to wrap up this accountability season with a tough topic, a topic that isn't always easy for us to swallow. Today it's "ugh it was my fault", yes it happens, yes things go wrong in our business and its our fault, yes we get it wrong, we make mistakes, but guess what, that's ok.   We are all human, and mistakes happen, the important thing is how we react, how we deal with it.

In this episode as well as delving into the mistakes and issues that can arise, I am also giving you 4 phrases that you can take into your every day if you find yourself facing this, these phrases can help disarm a situation and move forward, these phrases will help you take back control if something goes wrong and it is your fault or even if it isn’t your fault, they will help.

Enjoy the episode!

Send me a DM if you have any questions on this episode

RESOURCES:

Before you hop straight into the episode, today we are opening the doors to our monthly masterclass - BECOMING THE MAGNET.  This is the first on our monthly masterclass experiences this year, each month we will tackle a different area of your business to make success simple. This month is all about how to get the magnetic effect, how to attract people to your business. CLICK HERE to sign up.

Now for the episode:

In business we all have to deal with hiring and firing, this is a topic we have been speaking about recently here on the podcast. But there is also another scenario that can derail you, which is, when a team member decides to leave us and move on. Now, this can be for many reasons. We as business owners, as salon owners we need to be prepared for this situation to ensure that the rug doesn't get pulled from beneath us and that we can deal with this with confidence.

In my 17 years in business this has happened so many times, thankfully not so much recently, but in the past yes, and did I always deal with it well - no! But what I have learnt through these times is included in this episode. I will walk you through what I did then and what I do today.

I've become a strong business leader in these 17 years, I have learnt what to watch out for with my team, I've learnt how to control myself and not be reactive, and this is what I want to show you.

Also, if you are looking to grow your business, there are some things in this episode around clarity of direction that are so important to business growth too, as well as managing these people and team issues that arise in our day to day.

I know as a podcast listener you care about your business, you care about the direction it is headed and you care about who you have alongside you on  that journey, so this episode is perfect for you.

Enjoy the episode!

Send me a DM if you have any questions on this episode

RESOURCES:

Before you hop straight into the episode, today we are opening the doors to our monthly masterclass. Throughout our masterclass experiences this year we will tackle a different area of your business to make success simple. Our first month is going to be all about how to get the magnetic effect, how to attract people to your business. CLICK HERE to sign up.

Now for the episode:

The dust has settled for most of us on our "new year new me" hoopla. For so many of us, things are not going according to our plan and feelings of being stuck are starting to creep in. That beautiful and colorful planning board, that you created with so much intention and good will, is possibly sitting behind the couch now. We had so many ideas, but this “life stuff” has gotten in the way. I'm here to remind you, it's OK.

In this episode I am going to give you some ways to get unstuck! As always, I am going to include my real life examples of when I felt stuck, or when things were not working as I wanted / needed them to, I will tell you exactly how I felt, my thought process and then what I did to become unstuck and move forward.

Life does get in the way, yes, but it is your next step that is so important, it's what you do about it that makes the difference in your business, how you react when things get tough or maybe simply not according to our big, beautiful plan.

This episode will remind you to be always moving towards your goal (little steps or big steps), and when we fail, always always always failing forward.

Enjoy the episode!

Send me a DM if you have any questions on this episode

RESOURCES:

Before you hop straight into the episode, I want to let you know that I am rolling out monthly masterclasses in 2023. These masterclasses will get you the results you want in your business in the most simplified way. Each month we will have a different topic, we will tackle a different area of your business to make success simple. Our first month is going to be all about how to get the magnetic effect, how to attract people to your business. CLICK HERE and sign up for the masterclass waitlist so you don't miss a thing

Now for the episode:

For me as a Salon owner, one of the most important things is for me to be present. And yes while this level of "being present" has changed somewhat since becoming a mom, what I have maintained is even if I am not physically in the salon I am still present. I make sure I am available for my staff and my renters.

I believe that this is fundamental to the success of a salon.

In this week's episode I am bringing you BTS of Ooh La La Salon, I am going to walk you through what are my responsibilities every day and week. But also, I thought it would be really helpful for you guys to hear how my team breakdown and their responsibilities.  Delegation can be hard and it takes work, time and trust, so by sharing what I do, how I do it and what I do when things are not running smoothly I hope you can take some lessons to bring back to you own team.

Enjoy the episode!

Send me a DM if you have any questions on this episode

RESOURCES:

Follow Ooh La La Salon on IG - @oohlalabeauties

Check out Claire Monroe our Salon VA - @clairemonroehairco

Monthly Masterclass waitlist - CLICK HERE  to ensure you don't miss a thing

Check out Beauty Biz BFF - CLICK HERE to join TODAY

Join Salon Quarterly Waitlist - CLICK HERE 

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi

Before you hop straight into the episode, I want to let you know that I am rolling out monthly masterclasses in 2023. These masterclasses will get you the results you want in your business in the most simplified way. Each month we will have a different topic, we will tackle a different area of your business to make success simple. CLICK HERE and sign up so you don't miss a thing

Now for the episode:

Do you feel pressure from social media?

Do you feel like you are sometimes on the back foot with your business because of what you are seeing others sharing?

I am pulling away from my schedule for podcasts to bring you this episode after a post I put up had such a huge response, I just knew I needed to speak about it with my podcast people.

Firstly, let's be real for a minute, those pictures that we scroll through on social media day after day, they are a curated snapshot, they are not a true reflection of what is going on in our amazing industry each and every day.  They are for some but not for all of us.

In this week's episode I want to tackle those feelings that you may be having about your business, I want to bring it back and get real with you.

This episode is the record scratch that you need to bring yourself back to your business, your journey and your goals.  I know this can be very difficult sometimes, and we can focus a lot on the shiny object out there and compare ourselves with that.  But we are all on different journeys, success can look very different to you then it would to the next person.  Once you have your own goals in your mind, you have a plan on how you want to get there and you stick to your own path, these beautifully curated pictures will inspire you rather than make you feel you are not achieving success.

Enjoy the episode!

Send me a DM if you have any questions on this episode

RESOURCES:

Monthly Masterclass waitlist - CLICK HERE  to ensure you don't miss a thing

Check out Beauty Biz BFF - CLICK HERE to join TODAY

Join Salon Quarterly Waitlist - CLICK HERE 

Make sure you are on my email list to receive my Principals of Business delivered straight to your inbox JOIN THE LIST HERE!

Thanks for following me, @lomax.lexi, sharing the podcast, and for being so amazing, resilient and the best community.

Find resources online at www.lexilomax.com and on IG @lomax.lexi