Tapped In Sales and Strategy for Beer Distributors

10: Sales Reps as Entrepreneurs: Own Your Route

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Summary

In this episode of the Tapped In Podcast, Bud and Mikey discuss the concept of owning your route in the beverage distribution industry. They share stories of reps taking ownership of their accounts and making strategic decisions to drive sales and profitability. They also discuss the growth and decline of craft breweries and the rise of non-alcoholic beverages in the market.


Takeaways

  • Taking ownership of your route in the beverage distribution industry allows reps to make strategic decisions and drive sales and profitability.
  • Education and understanding are key to acting like an owner and making informed decisions.
  • Reps should focus on incremental growth and finding opportunities to expand sales within their accounts.
  • Non-alcoholic beverages are a growing category, and reps should consider the potential of these products in their portfolios.
  • Craft breweries are experiencing both growth and decline, highlighting the importance of adapting to market trends.
  • The Great Game of Business by Jack Stack
  • Brewers Association’s Top 50 Craft Brewers


    • Chapters

    00:00 Introduction

    03:07 Owning Your Route: Taking Ownership in Beverage Distribution

    06:56 The Power of Education and Understanding in Acting Like an Owner

    09:45 Finding Opportunities for Incremental Growth in Your Accounts

    24:02 Navigating the Growth and Decline of Craft Breweries

    27:23 Conclusion

    ...more
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    Tapped In Sales and Strategy for Beer DistributorsBy VXP Tech
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