How To Be A Handmade Boss

#100 - How Top 0.1% Etsy Sellers Got There And Why You're Falling Behind


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Ever look at another Etsy shop and think

“How are they doing that… when I’m working just as hard?”

Same platform.

Same niche.

Same handmade chaos.

Yet some Etsy sellers quietly scale while others feel permanently behind.

In this video, I’m breaking down how the top 0.1% of Etsy sellers actually got there and why you might feel like you’re falling behind, even though you’re doing all the things.

Spoiler:

It’s not luck.

It’s not talent.

And it’s not the Etsy algorithm hating you personally.

We’ll talk about:

  • The habits top Etsy sellers repeat (that no one puts in Reels)


  • Why “overnight success” is a myth that keeps sellers stuck


  • The difference between running a shop and running a business


  • Why pricing, listings, and systems matter more than motivation


  • How to stop guessing and start making calm, confident decisions


If your Etsy shop feels busy but not productive, this video will probably hit a nerve.

I’m Steph. I’ve been running my own handmade business since 2016 and have coached thousands of Etsy sellers. I’ve seen what actually moves the needle and what just creates noise.

🎯 Want help fixing listings without rewriting everything at midnight?

The Product Listing Makeover Kit shows you exactly what to tweak (and what to leave alone):

👉 Click here 

👍 If this helped, like, subscribe, and check the next video on what to fix first when Etsy sales stall.


Insta CTA

🚨 The Listathon is back 🚨

If you’ve made somewhere between zero and twenty sales on Etsy… or you’ve made sales but they feel completely random and you have no idea why they happened…

I need you to listen for a second.

Because I’m about to run something I only do a couple of times a year.

It’s called Listathon.

And it’s a completely free, live challenge starting 16th March where I’m going to walk you through fixing the foundations of your listings properly.

Not “add more products.”

Not “post more on Instagram.”

Not “work harder.”

We fix what’s already sitting in your shop.

The titles.

The photos.

The structure.

The bits that quietly decide whether someone buys… or clicks away.

If you’re tired of refreshing your dashboard and hoping something changes… this is the moment you stop hoping and start fixing.

It’s live.

It’s free.

And it’s for the handmade business owner who knows their products are good… but their shop isn’t pulling its weight yet.

Spots are open now.

Go to handmadebosses.com/listathonweek and get yourself signed up.



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How To Be A Handmade BossBy Steph Cole-Lewis

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