In this episode of The Dept. Omar reacts to highlights from Diary of a CEO with Alex Hormozi, Cody Sanchez, and Daniel Priestley, breaking down the real reasons why building a personal brand is the “easy button” for business success. He unpacks lessons on the difference between active and passive income, why patience and consistency are non-negotiable, and how content creation builds trust, credibility, and opportunities over time. From Alex’s record-breaking book launch to Cody’s perspective on sales, Omar connects their insights to practical strategies you can use today. If you want to leverage your personal brand to grow your business, this episode shows you how to do it the right way.

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